The remote and isolated Livet valley made an ideal location for illicit distillation. This is where founder George Smith learned his craft and created a whisky that would soon become world renowned.

In August 1822, King George IV arrived in Scotland for a state visit and asked to try a drop of the infamous Glenlivet whisky. An illegal dram it was, but even that didn’t stop the King.

In 1824 after a change in legislation, George saw his window of opportunity and rode to Elgin to get his licence to become the first legal distiller in the parish of Glenlivet. This didn’t go down well with the illicit distillers around him and he was told he would burn along with his distillery. In a bid to protect himself from these sinister smugglers, he carried a pair of flintlock pistols with him at all times, making it clear he wasn’t afraid to use them. His courage set the foundation for The Glenlivet whisky today.

To this day, The Glenlivet continues George Smith's vision to break traditions, set new standards and move things forward, selecting exceptional unique casks, finishes and liquids, unique serves and cocktails to open up the world of single malt.